On September 1, 2011, the Wisconsin Economic Development Corporation (WEDC) officially designated the Village of Waterford as a Wisconsin Main Street community. This designation officially recognized Waterford's commitment to downtown revitalization, economic development and historic preservation. WEDC provides technical support and training needed to restore Wisconsin Main Street communities to centers of community activity and commerce.
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Main Street is a comprehensive and incremental revitalization program developed by the National Trust for Historic Preservation. The Main Street Program is meant to be a self-sustaining, grassroots community organization committed to restoring downtown as the business, cultural and social center of a community – guided by a four point approach.
The four point approach - organization, design, economic restructuring, and promotion - provides a framework for the board of directors, committees, and program manager. This approach is effective because it restores value to the downtown: physical, social, economic, and political value. To a resident, this means better quality of life; to a property owner or business, increased income.